Hasbro has seen over $90 million in revenue from Baldur’s Gate 3, as reported by Bloomberg. The toy giant, owning the Dungeons & Dragons franchise through its subsidiary Wizards of the Coast, has licensed its content for third-party use.

The Larian Studios, under a licensing agreement, developed Baldur’s Gate 3. Set in the D&D universe, the game emerged as one of the top-rated titles of 2023. While exact sales figures are not disclosed, it’s known that around 2.5 million units were sold during its early access phase starting in 2020.

Gina Goetter, Hasbro’s CFO, informed shareholders that the company anticipates continued sales for BG3 in 2024, albeit at a slower pace compared to 2023. Chris Cocks, CEO of Hasbro, highlighted the game’s ongoing receipt of awards and its expected long-term sales.

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Cocks also mentioned that several licensed D&D titles are set to launch over the next 5 to 10 years. This announcement comes after Hasbro revealed 1,100 layoffs across its divisions last December, affecting Wizards of the Coast and particularly the D&D licensing director.

The journey of Larian Studios, from near bankruptcy to the success of Baldur’s Gate 3, marks a significant turnaround.

This financial achievement underscores the enduring popularity of the Dungeons & Dragons universe and its potential for generating substantial revenue through strategic licensing agreements.