In a surprising move, Asda, a leading UK supermarket, has slashed the price of the video game “Immortals of Aveum” to just £1. This dramatic price drop was first spotted by social media users who discovered the deal in stores with the remaining stock.

The game, developed by EA, had its price cut from £5 just before Christmas to clear out inventory. However, it’s important to note that the offer is not available online, requiring interested buyers to visit a physical Asda store.

This isn’t the first time Asda has heavily discounted video games. The supermarket has a history of reducing game prices to quickly sell off stock, especially before Christmas 2023 when several big titles were offered at significant discounts.

This strategy aligns with the trend of declining physical media sales in stores as digital downloads become more popular.

“Immortals of Aveum” was released last August for PS5, Xbox Series X/S, and PC, receiving reasonable reviews with a Metacritic score of 70. Despite this, the game’s developer, Ascendant Studios, faced challenges, laying off nearly half its staff due to poor sales in a crowded release window.

A report highlighted the game’s high development and marketing costs, totaling around $125 million, which was considered overly ambitious for a single-player game from a debut studio.

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This sale at Asda offers gamers a chance to pick up a recent title at an unprecedented low price, reflecting the changing landscape of game distribution and the challenges developers face in a competitive market.